Alden Park is a historic residential campus located in Philadelphia’s Wissahickon neighborhood. In preparation for a major leasing push, the property underwent a full brand and website redesign aimed at balancing its timeless charm with a fresh perspective. As the design lead on the project, I helped bring the refreshed brand to life online. The site highlights the serene and elevated lifestyle Alden Park offers while supporting the team’s efforts to connect with a new generation of renters.