Alden Park Website

Helping a historic property find its modern audience.

Alden Park is a historic residential campus located in Philadelphia’s Wissahickon neighborhood. In preparation for a major leasing push, the property underwent a full brand and website redesign aimed at balancing its timeless charm with a fresh perspective. As the design lead on the project, I helped bring the refreshed brand to life online. The site highlights the serene and elevated lifestyle Alden Park offers while supporting the team’s efforts to connect with a new generation of renters.

My contributions
Visual direction
UI/UX

The team
Creative Director: Dylan Garner
Lead Designer: Lo Hayes
Lead Copywriter: Abby Riviello
Lead Developer: Mike Medoro

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