Alden Park is a historic residential campus located in Philadelphia's Wissahickon neighborhood. In preparation for a major leasing push, the property underwent a full brand refresh aimed at balancing its timeless charm with a fresh perspective. As the design lead on the project, I helped bring the refreshed brand to life with the creation of both digital and printed collateral. Assets highlight the serene and elevated lifestyle Alden Park offers while supporting the team's efforts to connect with a new generation of renters.